The Utah Hockey Club removed Utah Wasach from seeing a new name of the team, replacing it with Utah Oshumbs in the vote of a fan.
On Wednesday, the NHL team from the first year announced that it would no longer move on with Yeti or Yethis as its official nickname because the US Patent and Commercial Brand Service called “the likelihood of confusion” for other companies consumers and brands that use the name. Utah HC unsuccessfully tried to overcome the “joint existence agreement” with Yeti Coolers LLC to use the name.
Instead, the team asked fans to vote in three different names: Utah hockey club, Utah Mamut and Utah Wasach.
While Mammoth made the final four in the original vote of the fans last year, Wasatch was a new option that refers to a local mountain range and would allow the team to use “a mythical creature on a snow hill in the form of Yeti” as a mascot, according to Mike Maugan of Smith Entertainment Group, which added that the talisman would also be used if the team keeps the hockey club on Utah as his name.
The game on Wednesday night against Pittsburgh Penguins was the first of the four home games in which fans will vote for the three options using tablets located around Delta Center. The early returns of this vote helped to persuade the team to drop the Wasach in favor of the outlaws, seeing little support for the first.
“We listened to your reviews and embarked on all Qualtrics data from last night,” a team statement said on Thursday. “It is clear to the name of the team that outlawed should be in the mixture instead of Wasatch, so we exchange it.”
The survey will continue on the arena Friday, Sunday and Tuesday.
Outlaws was among the original 20 names presented to fans in the study last year and was among six finalists after the vote ended.
Maughan said the team was confident that whatever the name that won the fan vote should clear the patent and trademark process.
“We have an incredible team and we are very confident that we have a clear way to each of these names,” Maugan said. “We have strategies to approach each of them and to feel that we are on a very solid land as we move on.”
Utah’s hockey club is in its first season, playing in Salt Lake City. Arizona Coyotors’s franchise was sold to Utah jazz jazz owners Smith Entertainment Group in April 2024. SEG has acquired a franchise, its players and its Hockey Sale Operations Department, although the team is considered a new franchise rather than an extension of Coyot ‘ ‘Heritage.