By james art 
IHOP is known for its extensive breakfast offers, but the chain transfers its strategy to a further menu.
The chain replaces its monthly pancake feature with a new promotion: “Pancake at the moment.”
Instead of introducing new flavors of pancakes every few weeks, the breakfast chain will have a pancake aroma every two months, Geek Spin reports. This new promotion will give guests more time to try the aromas.
IHOP also adds elements to its permanent menu, including pancake pancakes, screams and French toast.
Applebee and Ihop join forces
Applebee’s and Ihop, two of the largest chain restaurants in the country, are united.
Dine Brands Inc., the parent company of the two restaurants, plans to open places with a double brand of chain restaurants that share a rear home and a mixed front. Applebee’s first restaurant, Ihop Fusion will open in San Antonio early next year.