Tesco said that many can think of grapes in terms of red, green and black, but there are many varieties.
The chain noted that there are other fruits that are sold by Variety, such as apples – with gala, braburn, Golden Delicious and many more.
It says this helps customers know what to expect with every purchase. As an additional example, wine is sold from grapes, aroma and style, not just red or white.
Tesco’s 220 Store has seen that the grapes are sold in three types of newly labeled packaging – categorization of fruits with tropical aroma, candy or crunchiness.
This is in addition to the existing scope of the table of the table.
Tesco hopes to learn more about buyers’ preferences through the test and may seem to extend the range.
It says that early reviews show that buyers of the United Kingdom prefer their grapes mainly through a crispy texture, then with a tropical aroma and finally with the aroma of candy.
Tesco Fruit Technical Manager James Tapa said: “If you ask someone how many grape varieties there are, most people will probably tell you three – red, green and black.
“And it was almost until the end of the century, when the fruit breeders began to watch how to naturally improve the taste, crunching and sweetness, which is a completely natural process to provide more quality grapes everywhere.
“Now with the advancement of breeding technology, we have the opportunity to draw from many hundreds of new grape varieties that will allow us to deliver exactly what our customers want, and that is the reason to create these trials.”
He said they “will allow us to judge better and to understand the attributes our buyers prefer.”
The test is conducted in conjunction with Tesco Amt Fresh suppliers, a global fruits importer based in Peterborough, and leading global fruit developers bloom Fresh.
Rachel Bota, AMT Fresh advertising leader, said: “This project we are implementing with Tesco through the Jaffa brand is the largest study ever conducted in the UK to understand the grapes of British users, To appear a nest, to eat grapes of British consumers, redefine the way in which they are segmented and marketed.
“We work with world fruit breeding companies to deliver the grapes that British buyers want to constantly see on the shelves of supermarkets.
“Thanks to the progress in technology, we now have the opportunity to do just that.”
She said the test “reflects the strengths of our breeding programs, the engagement of manufacturers wishing to explore new opportunities, and Tesco’s openness to pioneer initiatives oriented to the buyer.”