By james art 
Starbucks plans to shorten about 30% of food and drink options from its menu by the end of 2025, as part of the chain plan to change its vibration and stop losing customers in US stores.
This week, the coffee shop has also started offering ceramic mugs and free charging with coffee and tea for people who want to stay on a drink. And the chain again leaves people to serve cream or sweetener, returning the spice bar that disappeared during the pandemic.
Starbucks sales have reduced 4% in both the United States and globally in the last quarter, compared to a year earlier. This marks the fourth quarter of the fall in a row. The chain pays record sums to the new CEO Brian Nicole – lured by Chipotle for his success of a twist – to fix a spill.
Nicole called her plan “back to Starbucks”, promising to bring the chain to its roots like your local cafe. Starbucks stopped charging further for non-milk milk in drinks. His barists are armed with Sharpies to start writing notes on customer glasses again. And the chain restored its policy to allow the use of a bath only to pay customers.
Calling investors on Tuesday, Niccol said the free alternative thousands were already returning “missed members of Starbucks Rewards”. He did not specify which menu elements could disappear until the end of September, nor representatives of the company in response to the NPR investigation. So far, the first element of the menu to go was the Oleato Oleato coffee.
Niccol called the current menu, predominantly for both clients and the barista. He said that the thinner choice would leave room for Starbucks to respond to “cultural moments”, such as the recently viral match in Dubai, and on contribution from the barista, such as lavender flavor drinks released last year, plus better options For food for the course of the lavend day.
The company insists most stores supply an order for drinks within 4 minutes – a plan that includes more and faster machines, improved mobile orders and digital menus screens. Nicole has identified his goal as a simplification of the work of the company’s employees, stating that he “is committed to ensuring that Starbucks is the unsurpassed best job in retail trade.”
The chain remains on wooden heads with its united workers. Baristas have been organized in more than 500 Starbucks stores since the end of 2021, but have failed to reach a collective barging agreement with the company.
Until March, Nicole said he plans to announce abbreviations to some corporate employees. He also recently brought several former Taco Bell leaders, where Nicole was also CEO in the past.
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