Rails opens first in Arizona in Scottsdale – Arizona Foothills Magazine

Rails, a brand of lifestyle based in Los Angeles, known for its hassle -free designs, inspired by Southern California, recently opened its first brick and horos in Arizona.

The store has transported its rethought Essentials wardrobe to the Scottsdale Quarter shopping center, offering women’s and men’s collections, including first -class fabrics and incomparable manual odds.

Founder and creative director Jeff Abrams launched the brand with a little fashion experience. In just 15 years, it has become a global brand.

“I started with a hat and a hood, learning the fashion industry from the basis of a little technical experience,” he said. “The core of our brand has always remained the same: to create products that feel as good as they look. We then presented our shirt for a signature hunter, which put us on the fashion card and remains basic in our collections. “

Rails exceeded $ 1 billion in retail sales and has accumulated organic pursuit of influential figures, including Taylor Swift, Jennifer Lopez, Reese Witherspoon, Beyonce and others.

“Our goal is not to pursue the fleeting trends, but to create harmless brackets that build an emotional connection with our customers, focusing on quality, comfort and this soft sense of signature, which defines everything we do,” Abrams said.

The new store is part of Rails’ continued efforts to expand its retail presence by opening four new places a year, which brings comfort, quality and fabrics that make the brand exclusive to customers around the world.

“Scotsdale is already home to many of our loyal customers who resonate with our easy, inspired by southern California aesthetics,” Abrams said. “Our new store offers a chance to deepen our relationship with both longtime fans and new customers, providing space where they can explore the full range of our collections.”

Abrams added that the store is also ideal for hosting exclusive events and creating meaningful personal experiences.

“Being so close to Scotsdale, it feels like a second home for us and we are so excited to revive this sense of community in such an incredible city,” he said. Visit Rails.com for more information.