By james art “With the holidays on the horizon and golf season in the Valley in full swing, it’s the perfect time to introduce a new retail option to shoppers who are as passionate about looking the part as they are about playing the game,” said David Hyattgeneral manager of Scottsdale Fashion Square. “We’re pleased to welcome PXG Apparel, which brings a stylish new option to our luxury wing just in time for giveaways and lace-ups.”
Under the leadership of Renee Parsonspresident and executive creative director of PXG and co-founder of The Bob & Renee Parsons Foundation, Pop-Up will seamlessly blend chic design with PXG’s signature aesthetic and special attention to the customer experience. Combining PXG’s performance-driven ethos and elevated lifestyle, this space will usher in a curated shopping experience that is stylish, interactive and detail-oriented.
“We are so proud to present PXG’s first-ever Clothing Pop-Up at Scottsdale Fashion Square,” says Renee Parsons. “This curated space will demonstrate our commitment to impeccable style, fit and quality, while offering customers an immersive experience. We can’t wait to share our latest collections and host exciting events that celebrate both the spirit of PXG and the art of living well.”
In addition to offering PXG’s coveted golf, sports and après apparel, the Pop-Up will host exciting events throughout its six-month run. From holiday dinners to wellness activations, every detail is designed to create memorable in-store moments.
Adding an extra layer of excitement, visitors will have the chance to win a custom PXG Electric Fun Vehicle – a stunning centerpiece designed by local partners Go AZ Motorcycles and Spooky Fast Customs, serving as both a focal point in the store and a coveted prize for one lucky shopper .
For more information on the PXG Apparel pop-up, visit and follow @PXGApparel on Instagram.
This is the next evolution of PXG – a blend of fashion, sports and unforgettable experiences.
Select Opening weekend events include:
11/24-11/3/24 (all day) – Enjoy 15% off any purchase all opening weekend
11/24-11/3/24 (all day) – Enter for a chance to win a custom-wrapped PXG Electric Fun Vehicle—currently on display in the stunning new store! This giveaway will be active for the entire six-month run of the pop-up!
11/1/24 (18:00 – 20:00) – Grand opening
The doors open to the public on 6:00 p.m for an unforgettable evening of fashion, music and celebration! A DJ will keep the energy high as guests snap photos at the branded selfie station in front of a specially wrapped Electric Fun Vehicle. Be one of the first 50 customers to win a limited edition PXG Apparel hat.
11/2/24 (10:00 – 14:00) – “Upgrade Your Wardrobe” Saturday
Join PXG Apparel on Saturday mornings to upgrade your wardrobe! The first 50 buyers will receive a free PXG polo.
11/2/24 (14:00 – 17:00) – PXG Athletic Club Experience
Enter the PXG Apparel Pop-Up for an energetic afternoon of shopping with a live DJ and an exciting giveaway! Enter for your chance to win a 1000 dollars gift card to TPC Scottsdale. (Prize provided via gift card)!
3.11.24 (11:00 – 14:00) – “Fashion Unleashed” with PXG designer Jose Velasco Vega and Penelope
Bring your pup and your fashion sense to the PXG Apparel Pop-Up on Sunday! Join PXG’s Vice President of Apparel Design, Jose Velasco Vegaand his adorable dog Penelope, for a fun day of fashion, custom illustrations and styling tips. A live DJ will set the tone while customers shop, and an illustrator Justin Teodoro will sketch guests or their pup in PXG Apparel. Shoppers will also see live models styled in PXG outfits. Plus, Jose himself will be on hand to offer personal styling tips while Penelope mingles with other pups.
FOR PXG APPAREL:
Renee Parsons established PXG Apparel in 2018, ushering in a new era of fashion-forward, performance-oriented apparel. What began as a line of apparel for golf enthusiasts who share Parsons’ love of the game has since evolved into a collection for everyday play and elevated living. Today, PXG Apparel delivers designs that seamlessly blend comfort and style – PXG Golf, PXG Active and PXG Après – created for anyone who appreciates the fashion, functionality and confidence that comes with an impeccable fit.
FOR SCOTTSDALE FASHION SQUARE:
One of the nation’s top shopping destinations and a true jewel of the desert, Scottsdale Fashion Square recently completed an expansion that expands its luxury offering beyond the original luxury wing to include a redefined south wing and multi-lane luxury valet service. With 1.9 million square feet and more than 200 shops and restaurants, Scottsdale Fashion Square features nearly 60 unique retailers and luxury culinary concepts, as well as more than 40 of the world’s top contemporary luxury brands, including Louis VuittonDior, Saint Laurent, Gucci, Christian LouboutinCartier, Bottega Veneta, Bulgari, Prada, Versace, Balenciaga, Salvatore Ferragamo, Jimmy Choo and Burberry. Additional information about Scottsdale Fashion Square can be obtained by visiting fashionsquare.com.
Contact with the media
Leela BrennanPXG – Parsons Xtreme Golf, 4803875591, [email protected],
SOURCE PXG – Parsons Xtreme Golf
