By james art 
Press release PBS Reno and Sinclair
PBS Reno and Sinclair Broadcast Group, LLC, Sinclair subsidiary, Inc. (Nasdaq: SBGI), proudly announce the start of KNPB-VC, a new virtual ATSC 3.0 channel emitting on a virtual channel 5-11. This innovative start brings the high quality PBS Reno programming in Nextgen’s television space, offering viewers the most modern experience, including improved picture quality with Advanced HDR by Technicolor.
The programming of KNPB-VC reflects that of the main PBS Reno 5-1 channel while providing improved accessibility for those with TVs activated by Nextgen.
Virtual ATSC 3.0 channels are transmissions that provide programming directly on the air of Smart TVS using the capacity of the Nextgen Broadcast Data channel of the host. Viewers with Nextgen TVS can view and select KNPB-VC in their programming guide and access to the channel seamlessly online.
ATSC 3.0, also known as Nextgen TV, combines broadcast on the air with Internet delivery technology:
- Higher quality video with Advanced HDR from Technicolor
- Immersive audio for cinematographic experience
- Improved accessibility through closed inscriptions and interactive programs guides
- Technology ready for the future
Viewers may need to follow their TVs to access the new channel and start watching KNPB-VC. To do this, viewers must look for a channel scanning feature or automatic setup in the settings menu.
PBS Reno is now joining an increasing number of stations across the country, accepting the Nextgen Broadcast service to improve local and national programming. By launching the KNPB-VC, the station remains at the forefront of the digital transformation of public broadcasting, demonstrating a commitment to using the technology for the benefit of viewers.
Earlier in the early Sinclair and American Public Television (APTS), SINCLAIR would provide the transportation of APTS members for free in markets where Sinclair has deployed NEXTGEN BRADOCAST (ATSC 3.0) and public This start is the third in the nation under this unique, promising agreement.
Kurt Miche, President and CEO of PBS Reno, said: “We are pleased to partner with our colleagues from broadcasting at Sinclair to make this innovative technology available in our region. Now viewers in our 75,000 square mile coverage area will be able to use this new technology to improve their viewing experience. This is another way that PBS Reno extends our service to our region. “
Kate Riley, president and CEO of APTS, said: “We congratulate PBS Reno and Sinclair for this new virtual ATSC 3.0 channel. This partnership will provide the Nextgen Broadcast service to more public television viewers and will improve local public television services that the Reno community relies on every day. “
Rob Weissberard, Chief Operations Officer of Sinclair and President of the broadcast, said: “We are excited to continue working with our public broadcast partners to demonstrate the power of Nextgen TV. Public and commercial television operators continue to work together to develop the implementation of this technology and better serve viewers. “
For PBS Reno:
As of November 2024, PBS Reno enjoys more than 540,000 monthly viewers in northern and central Nevada and northeastern California in several platform Channel, YouTube TV, online, Livestreams and digital platforms. PBS Reno provides national prize programming and prizes for awards, locally produced content, with many local segments being published weekly on the PBS Reno YouTube channel. Pbsreno.org provides engaging interactive content, including Watch.pbsreno.org’s video portal, which transmits all topically produced content and most national PBS content. PBS Reno serves students, teachers, parents and careful care through immersive educational services, including seminars for curiosity in the classroom that revive the classroom lessons with lessons and activities based on standards. Through the support of local corporations and foundations, as well as thousands of individual members, PBS Reno provides public television and educational services to communities, which he has served since September 29, 1983.
For Sinclair Broadcast Group:
Sinclair Broadcast Group is a subsidiary of Sinclair Inc. The company owns, operates and/or provides services to 185 television stations in 86 markets related to all major broadcasting networks; It has a tennis channel and a comet for multidimate networks, charging!, TBD. And the nest; and owns and provides services to 21 regional brands for sports networks. The Sinclair content is delivered through multiple platforms, including multi-channel video programs distributors, and the largest streaming aggregator of local news content, Newson. The company regularly uses its website as a key source of information about the company you can access at www.sbgi.net.
For America’s public television stations:
America’s Public Television Stations (APTS) are a non -profit organization for membership that provides a strong and financially stable public television system and helps members for members to provide basic public services in education, public safety and community relations with their local areas and The American people. For more information, visit www.ats.org.