NCET BIZ Tips: Media for Mission – North Nevada Business Weekly

Have you ever wondered how the quality of media programming has changed over the years? Some would say better. Some would say more.

On the one hand, technology and accessibility have revolutionized the industry. On the contrary, questions such as over -Commercial, lack of originality and over -systemic thwarting of many of us.

It is not too much to say that a significant segment of our population is still longing for the days when information on public interest and quality entertainment programming were without commercial and political pressure.

This is one of the many reliable roles that PBS Reno fills today.

Public broadcasting is a service that has existed for more than a century. Then almost all programs were impartial and impartial. It was also important for the public to have access to programming, which has an educational and social value.

Still, today’s world has evolved into a commercial oriented programming model. The content, which serves decent goals for the educational and social programming of the public, has faded over the years.

Enter PBS Reno in 1983 with an afternoon broadcast on Sesame Street. Since this day, PBS Reno (originally known as KNPB) has provided 40 years of quality programming, including a prize local story in stories.

Like its national counterpart, PBS Reno holds a unique position in the American media landscape. His dedication to education, cultural enrichment and public service has endured the test of time. The PBS Reno mission to inform, inspire and connect remains as appropriate as always.

Almost everyone has “PBS history”. Someone grew up, looking at Mr. Rogers. Someone else has young children who love Wild Kratts. Another person watched Lawrence Welk with his grandparents. Another cannot get enough wild nevada.

As almost everyone has a unique PBS story that allows PBS Reno to commit to them and listen to their story. As a result, PBS Reno can better connect and deliver to its mission.

What is PBS Reno mission? In short, it is to train, inspire and inform the audience, while reflecting the diversity of American experience. His programming is aimed at encouraging lifelong training, building an informed citizen and connecting people through shared stories and experiences.

Forty -seven creative and joint personalities in PBS Reno do this by adjusting their efforts to meet the unique needs of our local Reno community. The vision of PBS is to create content that enriches life and supports education, while emphasizing the beauty, culture, history and surrounding regions of North Nevada.

Success stories include awarded programs, classroom curiosity seminars that reach nine school areas in Nevada and California, and a growing list of exciting and unique social events.

In 2024, PBS Reno won eight awards for teleperson and eight awards for communication, recognizing its local productions. These awards reflect the work of the entire station and the unique story of stories delivered by each of its talented content creators. PBS Reno Educational Services also delivered 6 959 classroom curiosity seminars and 45 692 free books to students in the nine school areas of Nevada and California, mentioned earlier.

Still, it is indisputable that PBS Reno, and especially the public broadcast corporation, face challenges for funding. In fact, CPB funding is aimed at reduced financing or elimination.

Fortunately, financial support from viewers, organizations, grants, corporate support and signing continues to nourish PBS Reno and keep it what it is today.

Here is a quick statistics from the 2023 fiscal year that you may want to accept to heart. 83% of the PBS Reno budget comes from individual donations. The remaining 17% came from state sources, which equally proclaim public media entities in the United States. You can see why the ongoing donations from Renault and the surrounding residents are so important as to preserve the operations and programming of PBS Reno.

People often say, “I listen to you on the radio all the time!” And yet they should be reminded that they are listening to public radio. Public radio and public television are not one, at least in North Nevada.

Most importantly, PBS Reno always hopes people will spread the word for them. Sharing on social media what you watch on PBS Reno goes a long way. Making others knowing about the seminars in the classroom of curiosity encourages teachers to register. Encourage other people you know to buy tickets for the PBS Reno Reno awards and auction, and their murder mystery dinner makes a big difference.

As the demand for PBS Reno Services is increasing, its ability to raise and acquire the funds needed to satisfy public demand.

PBS Reno is a huge performer in the PBS system and has an exceptional understanding of the needs of our community in North Nevada. This is the head of the changing face of the television for public broadcast. As it adapts to the challenges of the digital world, the PBS Reno mission to inform, inspire and connect, remains comprehensive.

NCET Tech Wednesday, February 12, is your ability to learn more about PBS Reno.

Sign up early for PBS Reno presentation from 16:00 to 5:00 pm and networks from 15:00 to 16:00

During your visit you will see and hear about:

• PBS Reno Reno Reno Reno Reno Reno

• How shows like Wild Nevada, Arteffects and Foodnotes share the unique stories of our region

• Talented producers, editors and hosts behind the awarded local productions of PBS Reno Reno

• How PBS Reno maintains Nevada classrooms with its classroom curiosity workshops

So don’t be late. Sign up now by visiting ncet.org.

Bill Leonard is the vice president of NCET communications and a ghost for start -ups, business owners, professional service providers and consultants who seek to enhance their influence and brand. Contact Bill in LinkedIn or Ghostwirtingink.com. NCET produces educational and network events to help people explore business and technology.