By james art 
Las Vegas – Fremont Street’s experience is pleased to announce the appointment of Dana Reynolds to Vice President of Marketing. With the impressive experience in the marketing industry, Reynolds brings extensive experience and proven ability to stimulate the brand’s growth and commitment to the experience of Fremont Street. Her commitment to improve the brand’s interaction promises a bright future for the emblematic destination in the city center in Las Vegas.
The appointment of Reynolds comes after a successful term at Cosmopolitan of Las Vegas, where she is the director of brand marketing. Its leadership significantly contributed to the hotel’s reputation as a leading destination in Las Vegas. Reynolds had previously occupied marketing leadership positions at Mandalay Bay Resort & Casino, Luxor Hotel & Casino and Aristocrat Gaming.
“We are glad to welcome Dana Reynolds to the Fremont Street Experience team,” says Andrew Simon, president and CEO of Fremont Street Experience. “Dana’s justified experience in marketing the brand and her innovative approach to marketing strategies make her the ideal suitable for our organization. We are confident that her leadership will further enhance the Fremont Street Experience brand and improve our commitment with visitors. “
“It is an honor for me to join the experience of Fremont Street and I look forward to contributing to the constant success of this emblematic destination in Las Vegas,” said Dana Reynolds. “I am glad to work with this talented team and to use my experience to create memorable and engaging experiences for our visitors.”
Reynolds’ proven orchestration experience for successful marketing campaigns, drive brand identity projects and transmitting common marketing strategies to a large audience is a testament to her experience. Her ability to develop integrated marketing campaigns and strategic partnerships will be invaluable to the experience of Fremont Street as innovation grows.
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For the experience on Fremont’s street
Fremont Street Experience is a life entertainment neighborhood in Las Vegas’s historic center. Outdoor change is a center for entertainment, games, dining and shopping. Fremont Street Experience offers more free live entertainment than anywhere else in Vegas, with three stages performances every day of the year. Fremont Street Experience also has Viva Vision Canopy. By covering 1.375 feet in length and 90 feet with a width, the Viva Vision screen is stopped 90 feet above the pedestrian mole. He dazzles visitors at night with stunning visual shows, synchronized with the music of title artists such as Katy Perry, pilots of stone temples, imagine dragons and more. In addition, Fremont Street’s experience is the home of Slotzilla, an exciting attraction, including an 850-foot zipper and a 1.750-foot magnification. Riders start from a 12-storey platform with a themed slot theme and rise under the iconic canopy Viva Vision. Fremont Street Experience offers direct access to pedestrians up to eight world -renowned casino hotels, over 70 restaurants and numerous special retail pavilions, attracting more than 24 million visitors a year. For more information on Fremont Street, please visit www.vegasexperience.com.
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Follow “Fremont Street Experience (@fselv) on Twitter: Twitter.com/fselv
Follow Fremont Street Experience (@fremontstreet) on Instagram: Instagram.com/fremontstreet
Contact for the media:
Kirvin Doak Communications
fsepr@kirvindoak.com
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