For the 15th year running, the 55ft Norway spruce Christmas tree was chosen from Woods Farm, a 200-acre festive forest near Solihull in the West Midlands.
Woods Farm also supplies festive trees to other notable locations such as Downing Street and Windsor Castle.
The tree was selected, felled and carefully wrapped on Friday before it made its way to Covent Garden’s West Square, where it will stand outside the historic market building.
A team of professionals, aided by a 20-foot crane, will transform the tree over the course of a week, working strategically in sections and decorating it with 30,000 dazzling lights and 200 baubles.
Installation of the tree will begin on November 4, and it will be officially opened on November 12, when the lights will be switched on.