By james art Choice Hotels International, Inc. (NYSE: CHH) is celebrating a key milestone in its growth journey with the opening of its 500th extended stay property, Everhome Suites in Glendale, Arizona. This achievement underscores Choice’s rapid growth and leadership in the economy and mid-range extended stay market, driven by a guide that helps increase revenue and lower total cost of ownership with strategic new buildings and targeted redevelopments that meet the growing demand for accommodation from 7+ nights. Across the hospitality industry, Choice has the fastest growing portfolio of economy extended stay hotels and is the leader in the economy new construction category, according to STR Pipeline Data as of August 2024. As of the end of Q2 2024, Choice had over 350 hotels in the pipeline across four extended-stay brands: Everhome Suites, WoodSpring Suites, Suburban Studios and MainStay Suites.
Targeting high demand markets to drive extended stay growth
There are 500th property, the newly opened Everhome Suites in Glendale, Arizona, marks the brand’s entry into one of the Southwest’s high-growth regions. Located along the scenic New River and boardwalk, the hotel is close to Luke Air Force Base, Arizona State University West Valley campus, State Farm Stadium, Desert Diamond Casino, St. Joseph’s Westgate, &c. The property will serve the booming infrastructure projects and industries in the area, providing much-needed long-term accommodation options. Choice’s extended stay properties provide essential accommodations for a rapidly growing demographic of temporary workers, including infrastructure projects and other long-term stays that stimulate the economy.
With the addition of Glendale, Choice has six Everhome apartments open nationwide and more than 65 in the pipeline, including more than 20 under construction, with more than 15 expected to open in the next 12 months. WoodSpring Suites is on track for another record opening year with a forecast of 25 openings by the end of the year. The company also opened 13 MainStay Suites and Suburban Studios between January 1 and September 2024 in key Las Vegas markets; Moreno Valley, California; Orlando and Tampa, Florida.
“Our dedicated team of experts knows where there is unmet demand in the category and provides best-in-class support for our franchisees from location selection to opening and day-to-day operations,” said Matt McElhare, vice president and head of extended stay brands. Choice Hotels International. “We are extremely proud to be a leader in one of the fastest growing segments in hospitality and look forward to opening the next 500 extended stay hotels.”
Demand for extended stays continues to outstrip supply, and with its Choice Maps platform, which analyzes proprietary data through AI and best-in-class data science tools, the company can help ensure its properties provide the best sites on the markets with the highest demand.
Leveraging owner/operator experience to drive more value through innovation
A cornerstone of Choice Hotels’ success is close collaboration with developers. The development of its largest brand, WoodSpring Suites, set the stage for the company’s extended-stay portfolio, which includes a lean staffing model and optimized operational efficiencies to help owners maximize gross operating profit (GOP). WoodSpring Suites is one of the top performing brands in the extended stay industry – named the #1 Economy Extended Stay Brand by JD Power in 2024, 2023 and 2022 – with an astounding average GOP of 55.5 % in 2023*. By refining its extended stay brands with continuous feedback from owner and operators, the company created a model designed for quick conversions in just 3 to 4 months for its MainStay Suites and Suburban Studios brands through proprietary innovations such as Kitchen and lounge in a box and efficient new construction prototypes with Everhome Suites and WoodSpring Suites.
“This milestone is just the beginning of our growth. We work hand-in-hand with our network of developers to design the best possible product for the extended-stay market, and there is no stopping choice,” said Ron Burgett, senior vice president, extended-stay development at Choice Hotels. “Through value engineering, we’ve created a model that helps reduce construction costs and operational complexity, resulting in faster turnaround and new hotel development.”
Everhome Suites Glendale Sports Entertainment District
Everhome Suites Glendale has 122 rooms and was developed in collaboration with Highside Companies and is managed by Superhost Hospitality. Everhome Suites offers the comforts of home along with many other convenient amenities including:
- Fully equipped kitchens with full size appliances in every room
- Spa style bathrooms and large walk-in closets
- 24/7 guest laundry facilities; Choose premium apartments with in-room washers and dryers
- Pet options, free Wi-Fi, weekly housekeeping and a fitness center with Peloton bikes
- Common outdoor areas with barbecue grills, fire pits and green areas; swimming pools in selected locations
- Locally inspired touches including artwork, food and drink offerings at Homebase Market and a signature mural at the main entrance
Hotel website
Everhome Suites Glendale Sports Entertainment District
9775 W Northern Ave
Glendale, AZ 85305
USA
+1 623-233-0180