Boise+Ai+Tech+Startup+Secure+Millions+for+Seeds+Circle+Finance – Business Review Aidaho

The Boise -based technology company focuses on marketing insights with an artificial intelligence platform has received funding to accelerate its growth.

Getwhys, which provides customers with customers to help improve the work of marketing teams, announced on February 5 that it provided $ 2.75 million in seed funding to help develop its product.

With the current funding round, the company’s offices are $ 3.5 million, which it has said will be used to expand its engineering team, maintain product development and support the growth of its customer base.

The next Frontier Capital has led the Capital and Capital Eleven Financing Circle.

“We have invested in Getwhys because of [co-founder and CEO Philippe Boutros and co-founder and CPO Tyler Honsinger’s] A unique vision and expertise informed for years in support of some of the world’s largest software companies, “says Erica Nash, a partner at Next Frontier Capital. “Their pioneering approach to market intelligence, managed by AI, will revolutionize the way in which the customer target teams (marketing, product, sales, success) work.”

Both Boutros and Honsinger are former researchers in the technology industry market. They used their knowledge, creating the Getwhys platform, they said to combine “their own database of in -depth interviews with software clients, along with existing internal data from enterprises, such as recording calls and assets for market research.”

Bouttrous said that when he and Honsinger were consultants, they found that their most successful clients were those who put research in the first place, which give voice to the teams of their insights when it comes to making decisions.

“We understood that [large language models] We had to bring us an idea directly to our user’s work processes, “Batros said. “Instead of limiting research to the discussions of the conference rooms, we could equalize the work that users spend their time on by presenting them directly.”

Getwhys offers two products – Compass and Echo – that customers integrate into their work streams, the company said. The Compass product helps customers’ collect competitive intelligence, build buyer’s persons and to develop their own [go-to-market] movements. ”

Honsinger said the purpose of market research is not to produce insights, but to improve production. “Our products inject the insights directly into the work process of our client so that they can work better, faster. This funding will allow us to achieve this mission and empowering even more teams with the voice of their clients. ”