By james art 
Channel 4 and Lloyds have announced the winners of the Black In Business 2024 initiative, as two Birmingham based companies claim the best places.
Flora & Curl and Nylah’s Naturals, both hair care brands, will receive a prize pack that includes free Airtime TV advertising, professionally created television advertising and business mentoring.
The Black In Business Initiative, launched by Channel 4 in partnership with Lloyds, aims to deal with the challenges that black entrepreneurs face in building and scathing their business.
According to the Black of Lloyds 2022, British. In a business and proud report, 84% of black business owners have experienced discrimination in their entrepreneurial trips.
Own Studies of Channel 4 have further revealed that black -owned -owned enterprises often fight to provide funding until they are already successful, unlike their white colleagues.
Yuan Douglas, head of nations and regions sales and business development, on Channel 4 Sales said: “I am proud that we had the opportunity to be familiar with so many promising businesses through the Black in Business initiative and to expect the next exciting phase as the winners work with Channel 4 in their ads.
“Our companies in a short list of the Top 20 and Top 8 stages had huge potential, which made it difficult to decide even who would be our winners. In principle, we were blown up by entrepreneurial trips of the winners we have chosen and excited about the opportunity to work with them. In principle, we were blown up by entrepreneurial trips of the winners we have chosen and excited about the opportunity to work with them. We are confident that Channel 4 will do everything possible to ensure the expertise and insights needed to recharge these businesses, helping them to develop from force. “
Based on the success of last year’s initiative, the four winning businesses will receive television airtime worth 150,000 British pounds on Channel 4, starting in July.
The winners will also benefit from a personalized mentoring with senior leaders from both Channel 4 and Lloyds, offering valuable expertise to help their business thrive.
Flora & Curl is a hair care brand that specializes in products working with plants for textured hair.
Nylah’s Naturals focuses on mastering black women to perceive their natural hair through advanced, focused ingredients.
Rose Ovenssheshi from Flora & Curl said: “It is an incredible honor for me that I was selected as a winner in this incredible initiative of Channel 4 and Lloyds Bank for promoting and raising the black television business! And my whole team is buzzing, and we can’t wait to see sales and experience national recognition after the last two years of our Rebrandi project, which is a work of love. We are just above the moon. “
Nylah’s Nylah Davis of Naturals said: “I’m glad I secured this incredible opportunity through Channel 4 and Lloyds Bank. Given the differences that black and female founders face in access to the capital needed to offer our initiatives, this opportunity is transformative. This will strengthen our voices and help us improve our mission to encourage hair wellness and provide products aimed at solutions for women who are challenging to hair loss. “