A new local brand brings experiences of perfume and cologne

• From Olivia Defis
• Colin Richie Photo
• February 1, 2025

Samples of scents spill Outside of fashion magazines and bottles, blurring universal stores have long been striving to lure consumers who blow out the scent of signature. But the layering of perfumes, a trend that has exploded over the last few years, has changed the market.

The idea is to straighten scents on top of each other for a personalized scent. Publications as Vogue They outlined how to try it while brands like Nest and Jo Malone sell sets with sampling bottles designed for layering.

At Baton Rouge, New Local Biz Bayou Aroma allows customers to put their favorite notes in a fragrance for unique perfume-no massive bottles are needed.

He started last year as perfume parties, raising the following through events.

Now with the new owner Catherine Montutur and a new name, Bayou Aroma presents her private parties and pop -up windows around the city. From an arsenal of flavored oils, alcoholic bases, bottles and roller balls, buyers come up with unique scents.

“I somehow invented the idea that it was based in Louisiana, so like this (double meaning) of, like bayo – but also it is and that is youSays Montour.

“I think people are excited about the fact that no one else will smell like that.”

[—Bayou Aroma owner Catherine Montour]

Montour stocks a collection of over 150 scents. Some of them are fruit and floral, such as apple, pear, lavender and jasmine, while others are tilted muscular and sweet such as amber, vanilla, sandalwood and tobacco and bay leaf.

Montour helps customers mix and compare their own scent, and it can even help them create asses of popular or rare scents. She knows that the solution to a personal scent is a great commitment. If the notes are wrong or the ratio feels off, it will allow customers to adapt or even start from the beginning for perfect perfume or cologne.

“I think people are excited about the fact that no one else will smell that way,” Montour says. “You find a product so often and then this product becomes a trend. But this is something that is not fashionable. … You are unique. You will move away with something that no one else has. “

How it works

1 Customers smell the Montour collection between Sniffs of Ground Coffee to reset the olfactory system.

2. Montour plays a scientist using pipettes to add the liquid to a tube or bottle. Bayou Aroma customers are allowed up to 10 milliliters of oils.

3 It fastens a roll or spray the nozzle to the personalized aroma.

This article was originally published in the issue of February 2025 of 225 MagazineS