By james art 
As digital platforms change the media landscape, public relations professionals face a pressing question: Does traditional media coverage still hold the same value in today’s world of content-driven engagement? To address this, the PRSA Central Chesapeake Chapter is hosting an in-depth panel discussion on Tuesday, November 12, at 5:30 p.m., featuring PR and media veterans who will explore how organizations can effectively capture the public interest in 2025 .
Key topics: From traditional media to strategic owned content
The panel aims to offer insights into contemporary PR challenges, particularly as newsrooms face downsizing and digital strategies continue to evolve. Panelists will discuss whether owned media – content created and controlled by an organization – now takes precedence over traditional earned media coverage in reaching target audiences. Participants will learn proven strategies for media engagement, as well as the practices that experienced journalists believe are important for successful event coverage.
This session is tailored for communications professionals who want to understand the current media landscape and adjust their approaches to deliver impactful presentations. The discussion will include a question-and-answer session with panelists who bring decades of industry experience in broadcast, digital and strategic communications.
Meet the expert panelists
- Jamie Costello: With a 46-year career in radio and television, Jamie Costello recently retired from WMAR-TV, the ABC affiliate in Baltimore, where he spent 37 years. An Emmy-winning anchor and reporter, Costello is now the public information officer and video content creator for WSSC Water in Laurel, Maryland. Known for his expertise in storytelling, he remains active in organizing community events and advocating for non-profit initiatives.
- Sue Koppen Katzeff: An inductee into Merrill University’s Philip Merrill College Hall of Fame and a freelance reporter for Maryland Public Television, Katseff has served as Broadcast Bureau Director for Merrill College’s Capital News Service and as a former anchor for WBAL Radio and WJZ Television in Baltimore. She is also the current president of the Chesapeake Associated Press Association of Broadcasters.
- Caitlin Wiggins: As Director of Marketing at Liquified Agency, Caitlin Wiggins has led award-winning campaigns for a diverse client base, from nonprofits to Fortune 500 companies. She brings extensive experience in strategic communications and public relations, particularly in omnichannel marketing. Wiggins also serves on the board of the PRSA Chesapeake Chapter.
Event details and tickets
There will be ample parking on site and light refreshments will be provided.
- LOCATION; And Creative Studio | 1851 McGuckian St, Suite B }| Annapolis
- $25 for PRSA Central Chesapeake Chapter and Maryland Chapter members
- $30 for non-members and guests
- $25 for members of the Anne Arundel County Chamber of Commerce
- Tickets
This panel promises valuable insights for communications professionals aiming to effectively navigate today’s media environment.
