By james art 
A new shopping experience featuring PXG’s famous apparel and special seasonal events
Scottsdale, AZ – PXG is proud to present its first-ever PXG Apparel Pop-Up at Scottsdale’s prestigious Fashion Square. Located in the luxury wing of the mall, this fashion retail experience will open on November 1, 2024 and run through April 2025. The brand new specialty store invites customers to discover PXG’s elevated, fashion-forward apparel and accessories collections in a modern, elegantly designed dynamic space.
Although PXG has three stand-alone retail stores in the Greater Phoenix area and 25 stores in total across the U.S., this marks a game-changing moment for the brand – the company’s first apparel and accessories destination.
“With the holidays on the horizon and golf season in the Valley in full swing, it’s the perfect time to introduce a new retail option to shoppers who are as passionate about looking the part as they are about playing the game.” said David Hyatt, general manager of Scottsdale Fashion Square. “We’re pleased to welcome PXG Apparel, which brings a stylish new option to our luxury wing just in time for giveaways and lace-ups.”
Under the direction of Renee Parsons, PXG president and executive creative director and co-founder of The Bob & Renee Parsons Foundation, the Pop-Up will seamlessly blend chic design with PXG’s signature aesthetic and special attention to customer experience. Combining PXG’s performance-driven ethos and elevated lifestyle, this space will usher in a curated shopping experience that is stylish, interactive and detail-oriented.
“We are so proud to present PXG’s first-ever Apparel Pop-Up at Scottsdale Fashion Square,” says Renee Parsons.“This curated space will demonstrate our commitment to impeccable style, fit and quality, while offering customers an immersive experience. We can’t wait to share our latest collections and host exciting events that celebrate both the spirit of PXG and the art of living well.”
In addition to offering PXG’s coveted golf, sports and après apparel, the Pop-Up will host exciting events throughout its six-month run. From holiday dinners to wellness activations, every detail is designed to create memorable in-store moments.
Adding an extra layer of excitement, visitors will have the chance to win a custom PXG Electric Fun Vehicle – a stunning centerpiece designed by local partners Go AZ Motorcycles and Spooky Fast Customs, serving as both a focal point in the store and a coveted prize for one lucky shopper .
For more information on the PXG Apparel pop-up, visit and follow @PXGApparel on Instagram.
This is the next evolution of PXG – a blend of fashion, sports and unforgettable experiences.
Select Opening weekend events include:
| DATE | TIME | EVENT DESCRIPTION |
| 11/1/24-11/3/24 | All day | Enjoy yourself 15% off any purchase throughout opening weekend |
| 11/1/24-11/3/24 | All day | Enter for a chance to win a custom PXG electric fun vehicle— is currently on display in the stunning new store! This giveaway will be active for the entire six-month run of the pop-up! |
| 11/1/24 | 18:00 – 20:00 | Opening ceremony
Doors open to the public at 6pm for an unforgettable evening of fashion, music and celebration! A DJ will keep the energy high as guests snap photos at the branded selfie station in front of a specially wrapped Electric Fun Vehicle. Be one of the first 50 customers to win a limited edition PXG Apparel hat. |
| 11/2/24 | 10:00 – 14:00 | “Update Your Wardrobe” Saturday
Join PXG Apparel on Saturday mornings to upgrade your wardrobe! The first 50 buyers will receive a free PXG polo. |
| 11/2/24 | 14:00 – 17:00 | PXG Athletic Club Experience
Enter the PXG Apparel Pop-Up for an energetic afternoon of shopping with a live DJ and an exciting giveaway! Enter for your chance to win a $1,000 gift card to TPC Scottsdale. (The prize is awarded via a gift card)! |
| 3.11.24 | 11:00 – 14:00 | “Fashion Unleashed” with PXG designer Jose Velasco Vega and Penelope
Bring your pup and your fashion sense to the PXG Apparel Pop-Up on Sunday! Join PXG’s Vice President of Apparel Design, Jose Velasco Vega, and his adorable dog, Penelope, for a fun-filled day of fashion, custom illustrations, and styling tips. A live DJ will set the tone while customers shop, and illustrator Justin Teodoro will sketch guests – or their pooch – in PXG Apparel. Shoppers will also see live models styled in PXG outfits. Plus, Jose himself will be on hand to offer personal styling tips while Penelope mingles with other pups. |
FOR PXG APPAREL:
Renee Parsons founded PXG Apparel in 2018, ushering in a new era of fashion and performance oriented apparel. What began as a line of apparel for golf enthusiasts who share Parsons’ love of the game has since evolved into a collection for everyday play and elevated living. Today, PXG Apparel offers designs that seamlessly combine comfort and style – PXG Golf, PXG Active and PXG Après – created for anyone who appreciates fashion, functionality and the confidence that a flawless fit inspires.
ABOUT SCOTTSDALE FASHION SQUARE:
One of the nation’s top shopping destinations and a true jewel of the desert, Scottsdale Fashion Square recently completed an expansion that expands its luxury offering beyond the original luxury wing to include a redefined south wing and multi-lane luxury valet service. With 1.9 million square feet and more than 200 shops and restaurants, Scottsdale Fashion Square features nearly 60 unique retailers and luxury culinary concepts, as well as more than 40 of the world’s top contemporary luxury brands, including Louis Vuitton, Dior, Saint Laurent, Gucci, Christian Louboutin, Cartier, Bottega Veneta, Bulgari, Prada, Versace, Balenciaga, Salvatore Ferragamo, Jimmy Choo and Burberry. Additional information about Scottsdale Fashion Square can be obtained by visiting fashionsquare.com.