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This breakfast franchise just opened a restaurant in Gonzales – Greater Baton Rouge Business Report


The first in Louisiana Wicked Biscuit opened its doors in Ascension Parish.

The fast food franchise restaurant of St. Christopher Avenue in Gonzales opened on 28 Oct.

The restaurant is co-owned by franchise developers Zach Trujillo and Chris Miller, who also own two Crumbl Cookies locations in Mississippi and Slidell. Trujillo and Miller hope to eventually open Vicious Biscuit locations in neighboring cities such as Baton Rouge and New Orleans.

“The City of Gonzalez has seen steady population growth over the years, with people moving from Baton Rouge and New Orleans to this growing community,” says Trujillo. “It’s kind of a new hub for business and food.”

The South Carolina-based franchise sells made-to-order biscuits, biscuit sandwiches, crackers, hot breakfast and healthy breakfast options. There are also alcoholic brunch drinks and non-alcoholic drinks. The restaurant will offer dine-in, takeout and delivery through third-party delivery services. Trujillo says he has hired 40 employees with plans to add several more.

“We are actively looking for markets that have growth opportunities, [including] a mix of commercial, residential and quite an impactful workforce,” says Amanda Kahalehou, Head of Operations for Vicious Biscuit. “Gonzalez fits that profile.”

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