By james art 
SCOTTSDALE, Ariz. — Parsons Xtreme Golf — or PXG — the premium golf company and club manufacturer, is looking to highlight its retail offerings outside of golf clubs with a new apparel and accessory pop-up store with a six-month lease at Scottsdale Fashion Square.
On Nov. 1, Scottsdale-based PXG opened its first retail location, which doesn’t have custom club fitting areas and golf simulators, but rather just its high-end apparel options, which the company’s chief marketing officer, Renee Parsons, said it could benefit from a different retail setup.
“Our full-service PXG stores are beautiful — they’re just a little bit darker and maybe a little masculine looking,” Parsons told the Business Journal. “With this one, we decided to make a lighter, more modern environment.”
Read more about this story from the Business Journal.
