5 -minute specialty: Branding of hockey club in Utah should be good because the names are not – daily free press

Utah’s hockey club finally gets a name.

Smith Entertainment Group, owners of Jazz JAZF, acquired the rights per majority of ownership of the NHL team in April 2024. The news came after a few months of speculation that Ryan Smith, chairman of SEG, wants a team on Utah and this team will already be non -existent Arizona Coyoti.

Leaving the franchise, his favorite brand and his name behind him, the whole team moved to Salt Lake City to share the Delta center with jazz.

As soon as the coyotes ended in the desert, the players visited Salt Lake to see their new home.

Everything happened so fast. Rumors about Utah are beginning to distribute, Smith filed a formal request for a NHL team, sale, move, visit.

It makes sense that the team is not able to get together, even in the extra -season. They chose colors – black, light blue and white, but with more recreational names – and designed their introductory T -shirts within months. They could only make T-shirts to buy only in mid-November, but it has much less to do with SEG and more with Jersey manufacturer.

Smith also wanted fans involved in the naming process.

In May, there was a preliminary range of voting between 20 options, including the one that everyone already imagined would win: Yeti.

For some reason I have never liked this name. It was too kitschy for me, especially with the last team that was baptized, was Seattle Kraken. Two Cryptiid names feel that the sports world is running out of ideas. The use of a humanoid creature for mascot and branding also rejected me, but I was in the minority.

Even the players supported the name of Yeti. Captain Clayton Keller was thought to have randomly elapsed a name in the media in September, and a favorite of fans defender Sean Ducci said the players had already thrown the name around the dressing room before it was even a debate.

The US government has canceled the name of Yeti, as the reservation brand request is likely to “cause confusion” with the May Cooler brand. Until they spelled their goods on their goods, they can use the name, but it would not be worth it.

With their options, limited by the trademark service, three names were placed for final vote.

They could remain the hockey club in Utah, which would obviously use the pre -designed branding of Yeti, a mammoth on Utah or Utah Wasach.

Wasatch, named after the mountain range that surrounds Salt Lake City, was launched in just 24 hours.

The hyper-telly name would be a good way to build a community around the team and make it clear Utah, but there was already confusion about what Wasatch was and how to pronounce it from the rest of the country and Canada.

Utah’s name replaced him.

Currently, the vote is only open in person in Delta Center. Fans also have access to what needs to be unfinished logo ideas for each option.

I do not hate the name of the Utah hockey club as much as some people, but then I would have again struggled with the humanoid mascot.

Outlaws’ name offers some fun branding options, but it would be difficult to avoid any images of weapons and given what NFL thinks about, it can be a little difficult to go through the NHL.

As some fans have indicated, Outlaws sounds better for a baseball team that Utas also wants.

Mammoth, while the encryption cherry, has become the best option. This is a threatening mascot, more than a hockey club, at least, with exciting logo opportunities.

#Tusksup has already been thrown away as a possible hashgag. They will share a name with a team of Colorado Lacro, but at this point it is almost impossible to have a whole new name for a sports team.

If SEG is obviously ready to repeat names, Raptors would offer affordable and brilliant branding options, especially since the Toronto NBA team hardly uses any dinosaur images from the latter.

So many fossils have been discovered in the country that there is a dinosaur of the same name, Jutahrapator, and almost everyone likes dinosaurs, as far as I know.

Mamut will do it, I guess.